miércoles, 21 de noviembre de 2007

Google ha encontrado la fórmula para introducir publicidad en YouTube

Tal y como comenta The Guardian:

Google has launched a advertising service for its partner network in the UK and Ireland that will allow targeted ads to run around YouTube videos.
The new offering, called Video Units, is the latest effort by Google in its bid to monetise YouTube video content.
The new service is available to the thousands of websites that are signed up to Google's AdSense ad network.
From today, Google AdSense partners in the UK and Ireland will now be able to run video content from YouTube partners such as broadcasters on their own websites.
They will be able to make money from banner and text ads that run around YouTube video clips.
"This new programme is a cost effective way to distribute content online, creates a new revenue opportunity for publishers and content owners, and helps advertisers reach their target audiences in new and innovative ways," said David Thacker, the group product manager at Google.
Google AdSense partners can select video content in three ways - directly from a particular YouTube video partner brand, or from a category such as sport or motors, or by using a Google algorithm to generate relevant content. Relevant ads are then delivered around the video.
AdSense partners and YouTube video content partners each receive a share of the ad revenue from the text and banner ads that appear.
"It will allow AdSense publishers a unique way to enhance their sites with fresh, dynamic content," Mr Thacker added.
Video Units was launched in the US in early October.

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